制药企业应当与“礼品文化”说再见

Sunday February 1 2009, guardian（英国卫报，2月1日）

A group of medical experts will recommend that drug firms stop giving promotional gifts to doctors over fears it could sway their judgment.
一些医学专家将建议禁止制药企业向医生赠送促销礼物，以防止这种行为会影响医生的判断。

The Royal College of Physicians led a wide-ranging inquiry into the relationship between the medical profession and the pharmaceutical industry to be published in full this week.
皇家医学院进行的一项关于医生与制药企业关系的调查报告于本周公布。

It calls for an end to a "culture" of doctors receiving freebies from pharmaceutical companies, the *** reported.
根据***的报道：这份范围广泛的调查报告呼吁医生与接受制药企业馈赠的促销礼品的传统说再见。

Currently, drug companies can offer small promotional gifts such as pens or surgical gloves and pay expenses for educational meetings.
当前制药企业可以向医生提供一些小的促销礼品例如钢笔、外科手术用的手套，还可以为一些学术教育性的会议支付费用。

But under General Medical Council guidelines doctors must not accept anything that could influence their judgment.
但是根据英国医学委员会的指导方针：医生不能接受任何影响他们判断的东西。

The report also suggests doctors feel more valued by drugs companies than the NHS.
该报告还指出医生们感觉到与国家卫生事业局相比，制药企业对医生更加重视。

It said: "It is partly because the NHS fails to value doctors, while the pharmaceutical industry is good at expressing this value, that practitioners turn to industry and become dependent on its gift culture.
报告指出：“造成这种情况的原因部分是由于国家卫生事业局对医生不够重视，而制药企业却很善于表达这种重视，这使得医生与制药企业走的更近，变的更依赖企业的促销礼品。

"Acting on this single recommendation alone would do much to rebalance the relationship between medicine and industry to one based on equality and mutual respect, with improved patient outcomes as the overriding objective of that relationship."
“禁止企业向医生提供促销礼物的建议有助于在平等与相互尊重的基础上重新平衡医生与制药企业之间的关系，使增进病人福利成为这种关系的唯一目标。”

However, Dr Tony Calland, chairman of the British Medical Association's ethics committee, said occasionally doctors' practices received equipment such as mobile blood pressure monitoring machines or nebulisers that could benefit patients, and it should be up to clinicians to decide whether to accept a gift.
然而英国医学联合会道德规范委员会的主席Tony Calland博士却说：医生们有时接受一些制药企业馈赠的仪器，例如移动血压测量仪或者液体雾化器对病人也是有帮助的，应当由临床医生来决定是否接受促销礼物。